It’s a strange question, but it’s potentially a powerful one. I’m reading a sales book by John Jantsch called Duct Tape Selling (affiliate link). He encourages salespeople to challenge a potential client with the question, “Why choose anything?” (to solve the problem that the salesperson’s product solves). The normal question we (salesfolks) challenge prospects with […]
Why Your Nonprofit’s Stories Aren’t Working
August 11, 2014 by 2 Comments
Storytelling is all the rage right now. Not the storytelling you do around the fire pit on the camping trip, but the storytelling that every marketing blog or consultant encourages every business to engage in. As you know, your nonprofit is a business. And you have a marketing department and a sales department. You might […]
