Risk Management Resource: Easy Grants

In my work with nonprofit organizations, one of the recurring themes is revenue generation and development. Essentially, nonprofit and for-profit businesses have a lot in common: They are both businesses. They both require funding to keep going. The best businesses offer goods or services that benefit people, even if only to provide entertainment. The best […]

Why Should Donors Give to ANY Nonprofit Organization?

It’s a strange question, but it’s potentially a powerful one.¬† I’m reading a sales book by John Jantsch called Duct Tape Selling (affiliate link). He encourages salespeople to challenge a potential client with the question, “Why choose anything?” (to solve the problem that the salesperson’s product solves). The normal question we (salesfolks) challenge prospects with […]

Create Value to Receive Value

The more I follow blogs that are¬†popular in the nonprofit community, I can’t help but notice that most of the content is around fundraising. What I’ve realized is this: Nonprofits are as consumed with sales as for-profits are. Donor and fund development is, at its core, sales and marketing. In light of this obsession, let […]

Why Your Nonprofit’s Stories Aren’t Working

Storytelling is all the rage right now. Not the storytelling you do around the fire pit on the camping trip, but the storytelling that every marketing blog or consultant encourages every business to engage in. As you know, your nonprofit is a business. And you have a marketing department and a sales department. You might […]

Some Thoughts on a Thanksgivukkah Crowdfunding Campaign

Crowdfunding campaigns are extremely popular with nonprofits. And as a person who donates, gives time, and works with a bunch of nonprofits, I wanted to weigh in on a crowdfunding project I recently stumbled upon. Profile of a Cool Campaign Click on the campaign below and come back to read the rest of this post […]